Automation Startup Unbox Robotics Raises $28 Mn to Accelerate Global Expansion
Automation Startup Unbox Robotics Raises $28 Mn to Accelerate Global Expansion
Indian deeptech automation startup Unbox Robotics has raised $28 million (approximately INR 243 crore) in a Series B funding round as it looks to scale its global presence and deepen innovation in warehouse and fulfillment automation. The funding arrives amid a global surge in demand for AI-driven robotics systems as ecommerce, quick commerce, and logistics operators increasingly invest in automation to improve speed, accuracy, and operational resilience.
The Series B round comprised a mix of primary and secondary capital and was led by ICICI Ventures and Info Edge’s Redstart Labs. The round also saw participation from US-based F-Prime Capital, along with 3one4 Capital, Navam Capital, Force Ventures, and existing investors. Secondary transactions accounted for roughly 10% of the total raise, enabling partial exits for early backers and liquidity for employees through the company’s ESOP programme.
About Unbox Robotics
Founded in 2019 by Pramod Ghadge and Shahid Memon, Pune-based Unbox Robotics builds modular, AI-powered robotics systems designed to automate warehouse and fulfillment operations for large enterprises. The startup primarily serves ecommerce companies, retail chains, and third-party logistics (3PL) providers that require scalable, high-throughput automation without the rigidity of traditional conveyor-based systems.
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What Unbox Robotics Does
Unbox Robotics focuses on solving structural inefficiencies in modern warehouses by deploying autonomous mobile robots coordinated through AI-driven software. Unlike fixed automation, Unbox’s systems are modular and reconfigurable, allowing enterprises to scale automation incrementally as volumes grow or layouts change. The robots integrate with existing warehouse management systems (WMS), enabling faster adoption without overhauling legacy software.
UnboxSort: Flagship Robotic Sortation Platform
The company’s flagship product, UnboxSort, is a robotic sortation solution that deploys fleets of AI-driven robots to sort parcels across fulfillment centers, distribution hubs, and delivery networks. The system dynamically assigns tasks, adapts to real-time changes in parcel volumes, and integrates peripheral workflows such as charging, bin management, parcel measurement, and safety into a single robotic ecosystem.
Focus on Quick Commerce and New Product Innovation
As quick commerce expands in India, Unbox Robotics is developing new robotic models optimized for micro-fulfillment centers operating in space-constrained environments. These systems, currently under patenting, are designed with built-in picking and storage capabilities to handle high-frequency orders and ultra-fast dispatch cycles, positioning the startup for next-generation fulfillment use cases.
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Global Presence and Market Expansion
While headquartered in India, Unbox Robotics currently generates over 96% of its revenue from European markets, with active deployments in Spain, Belgium, the Netherlands, Italy, and Turkey. The company is in discussions to expand into Germany, France, and Poland, and is also exploring opportunities in the United States. At the same time, Unbox is increasing focus on the Indian market, where it already serves customers such as Flipkart, Myntra, and DHL.
Business Model and Financial Performance
Unbox Robotics operates a hybrid business model combining direct system sales with recurring maintenance and service contracts, alongside an emerging robotics-as-a-service (RaaS) offering. The company reported revenue of INR 13.6 crore in FY25 and expects a fivefold increase in FY26, projecting revenue between INR 70–75 crore. Notably, Unbox achieved profitability in June of the previous year, setting it apart in the capital-intensive robotics sector.
FAQ: Unbox Robotics
What is Unbox Robotics?
Unbox Robotics is an Indian deeptech startup that builds modular, AI-driven robotics systems for automating warehouse and fulfillment operations across ecommerce, retail, and logistics.
Who founded Unbox Robotics?
The company was founded in 2019 by Pramod Ghadge and Shahid Memon.
How much funding has Unbox Robotics raised?
Unbox Robotics raised $28 million in its Series B funding round, including a mix of primary and secondary capital.
What products does Unbox Robotics offer?
Its flagship product, UnboxSort, is a robotic sortation system that uses autonomous robots and AI software to automate parcel sorting and fulfillment workflows.
Which markets does Unbox Robotics operate in?
The company has a strong presence in Europe and is expanding in India and select international markets, including early engagement in the United States.
Is Unbox Robotics profitable?
Yes. The company achieved profitability in mid-2024 and expects strong revenue growth going forward.
